Alfred Kärcher GmbH & Co. KG is an official partner for the European qualifying rounds of the 2010 World Cup football tournament in South Africa. Its cooperation with FIFA will include perimeter advertising at 135 preliminary phase matches to be played by mid-October this year.
This will raise awareness of the cleaning equipment manufacturer’s brand on a lasting basis. Soccer is the favourite sport among Kärcher customers and one in which motivation to perform and team spirit are critical. These are two qualities with which the family-owned company from Swabia in southern Germany identifies.
Kärcher has long had a perimeter advertising presence at the German national side’s games and DFB Cup fixtures and is a team partner of Bundesliga club VfB Stuttgart. The cleaning equipment manufacturer has been involved with professional football for many years. Among other things, from 1994 to 1997 it supported FC Schalke 04.
Alfred Kärcher GmbH & Co. KG is the world-wide leading supplier for cleaning technology. The previous year 6,859 employees generated sales of € 1.401 billion in 41 countries and produced 6.38 million machines which is the largest quantity in Kärcher's company history. 41,000 service points in more than 190 countries offer an all-over supply of customer service throughout the world. Innovation is the most important growth factor for the family-owned company: 85 % of all the products Kärcher sells are five years old or less. In the research and development centre work more than 550 engineers and technicians on new problem solutions. The product line of the world market leader Kärcher includes high-pressure washers, vacuum cleaners, steam cleaners, pumps for house and garden, sweepers, scrubber-driers, vehicle washers, cleaning agents, dry ice blasters and drinking water and water treatment plants as well as water dispensers. The perfect solutions comprise products which match to each other, cleaning agents and accessories as well as expert advise and service.
This will raise awareness of the cleaning equipment manufacturer’s brand on a lasting basis. Soccer is the favourite sport among Kärcher customers and one in which motivation to perform and team spirit are critical. These are two qualities with which the family-owned company from Swabia in southern Germany identifies.
Kärcher has long had a perimeter advertising presence at the German national side’s games and DFB Cup fixtures and is a team partner of Bundesliga club VfB Stuttgart. The cleaning equipment manufacturer has been involved with professional football for many years. Among other things, from 1994 to 1997 it supported FC Schalke 04.
Alfred Kärcher GmbH & Co. KG is the world-wide leading supplier for cleaning technology. The previous year 6,859 employees generated sales of € 1.401 billion in 41 countries and produced 6.38 million machines which is the largest quantity in Kärcher's company history. 41,000 service points in more than 190 countries offer an all-over supply of customer service throughout the world. Innovation is the most important growth factor for the family-owned company: 85 % of all the products Kärcher sells are five years old or less. In the research and development centre work more than 550 engineers and technicians on new problem solutions. The product line of the world market leader Kärcher includes high-pressure washers, vacuum cleaners, steam cleaners, pumps for house and garden, sweepers, scrubber-driers, vehicle washers, cleaning agents, dry ice blasters and drinking water and water treatment plants as well as water dispensers. The perfect solutions comprise products which match to each other, cleaning agents and accessories as well as expert advise and service.
